Our Blog


5 Free Ways to Promote your Run

5 Free Ways to Promote your Run

5 Free Ways to Promote your Run 1. List your race on a Directory There are a number of free directories and big sites like Active.com, RunningintheUSA, and larger local timing companies that may have a directory for you to list your run on. It helps some as there are...

The Best Marketing Tool to Grow Your Race

The Best Marketing Tool to Grow Your Race

The Best Marketing Tool to Grow Your Race I've been asked over and over what's the best marketing tool to grow a race. Of course the question I always shoot back is what is your marketing budget? Many small runs normally start out using Groupon or another similar...

The Best Runs We’ve Seen

The Best Runs We’ve Seen

The Best Runs We've Seen Having participated in numerous runs from fun runs, to 10Ks, 15Ks, 20Ks, Half-Marathons, Full Marathons, Ultra-Marathons, and triathlons we've seen them all. Small 100 person runs to large 40,000 participant runs. So what are some of the best...

Should I Run Facebook Ads for My Run?

Should I Run Facebook Ads for My Run?

Should I run Facebook Ads for my run? The short answer is yes but be careful of spending and do lots of trial and error. Having run Facebook ads for multiple races, we've seen different techniques and strategies to get your ad in front of people. You definitely want...

Should I Promote My Run on Groupon?

Should I Promote My Run on Groupon?

Should I promote my run on Groupon? Daily Deals such as Groupon became widely popular in 2012. People were scrambling to get the half-off deals off restaurants, goods, and experiences. For merchants, there's no risk of investment. Groupon sells tickets for you and...

How to Grow Your Race

How to Grow Your Race

How to Grow your Race When we did our first run in 2010, we had about 300 people come out. In the following year, there were about 2,000 participants. The year after that, we had 6,000 participants. Looking back, here are the ways we grew our race from 300...

Is the Trend of Fun Runs Dying?

Is the Trend of Fun Runs Dying?

Is the trend of Fun Runs Dying? In 2013, we saw the wave of fun runs exploding around the nation with Color Run and Electric Run booming in the market. And so we came out with our own fun concept and were one of the first to ride the wave. We partnered with some of...

Tips on Organizing your First Race

Tips on Organizing your First Race

Tips on Organizing your First Race Having organized a number of races from 100 to over 10,000 participants, I’ve gotten to learn a few things on organizing events. Here are some important tips to help you organize your first run. 1. Find a Venue, Secure Permissions...

5 Most Important Race Elements

5 Most Important Race Elements

5 Most Important Race Elements In the last decade or so, we've participated in a relatively modest 50 races or so and coincidentally have organized around the same number. From 5K's to fun runs to full marathons. From 200 people races to 40,000 people races. From the...

Your Guide to the Best Races

6 Years in the Industry, 50+ events, Over 1/4 Million Participants. A guide to participating and organizing the Best Races!

READ MORE

Home     About     Blog     Case Studies     Races     Guides    Contact