5 Free Ways to Promote your Run

1. List your race on a Directory

There are a number of free directories and big sites like Active.com, RunningintheUSA, and larger local timing companies that may have a directory for you to list your run on.

It helps some as there are always runners looking on those directories. But do know there are several other runs listed on those sites so it may be more difficult to stand-out from the crowd unless you go with paid advertising options. Nonetheless, it’s still worthwhile to list your race if it’s free.

1. List your race on a Directory

There are a number of free directories and big sites like Active.com, RunningintheUSA, and larger local timing companies that may have a directory for you to list your run on.

It helps some as there are always runners looking on those directories. But do know there are several other runs listed on those sites so it may be more difficult to stand-out from the crowd unless you go with paid advertising options. Nonetheless, it’s still worthwhile to list your race if it’s free.

2. Partner with companies

More often then not, local companies will want to be active and part of community events so runs are the perfect opportunity for them to get involved with the City.

Make a list of local businesses and do some simple outreach to see if they would be willing to put out flyers/posters or even promote internally to their staff. There are also many opportunities for them to sponsor your run in exchange for booth space or promotion of their business at your race. Be sure to let them know it’s a win-win partnership you are seeking and you may be surprised how much a company is able to help your run be successful.

2. Partner with companies

More often then not, local companies will want to be active and part of community events so runs are the perfect opportunity for them to get involved with the City.

Make a list of local businesses and do some simple outreach to see if they would be willing to put out flyers/posters or even promote internally to their staff. There are also many opportunities for them to sponsor your run in exchange for booth space or promotion of their business at your race. Be sure to let them know it’s a win-win partnership you are seeking and you may be surprised how much a company is able to help your run be successful.

3. Partner with blogs

Established local blogs will have plenty of readers whom they regularly influence so it’d be a good idea to reach out to them to see if they’d be willing to promote your run on their blog. They may want something in return though, so have something to offer in return (free race entries, a shout out to them on your own site, etc).

3. Partner with blogs

Established local blogs will have plenty of readers whom they regularly influence so it’d be a good idea to reach out to them to see if they’d be willing to promote your run on their blog. They may want something in return though, so have something to offer in return (free race entries, a shout out to them on your own site, etc).

4. News Outlets

News Outlets can be very effective if you’re able to get an article posted. Often, it requires personal outreach to writers instead of just posting on general Public Release publications. But if you’re able to have someone write an article on you run, it can reach a wide audience of people locally in the area.

4. News Outlets

News Outlets can be very effective if you’re able to get an article posted. Often, it requires personal outreach to writers instead of just posting on general Public Release publications. But if you’re able to have someone write an article on you run, it can reach a wide audience of people locally in the area.

5. Utilize your Personal Contacts

The best methods of outreach really start from the people you know. Afterall, they will be the ones most inclined to want to help you. Send a quick email to the people you know to let them know about your run and see if they have ways they can help. Perhaps the company they work for will want to get involved or they know of a local business willing to help.

5. Utilize your Personal Contacts

The best methods of outreach really start from the people you know. Afterall, they will be the ones most inclined to want to help you. Send a quick email to the people you know to let them know about your run and see if they have ways they can help. Perhaps the company they work for will want to get involved or they know of a local business willing to help.